Product · AI · Operations — Austin, TX

I figure out what matters and build the systems to prove it. 

Product leader and acquired founder. 20 years turning strategic foresight into measurable outcomes across QSR, grocery, hospitality, and healthcare.

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01 — About

Product leader and acquired founder, based in Austin, Texas.

20+

years building product

30M+

users served annually at Runtriz

$100M+

annual client revenue generated

50–70%

ETA forecast accuracy improvement

I've spent 20+ years identifying strategic inflection points in complex, physical-world industries and translating them into products that deliver measurable business outcomes — across QSR, grocery, hospitality, and healthcare, where the gap between "technically possible" and "actually valuable" is where the real work happens.

At Flybuy (Radius Networks), I lead product strategy for an enterprise AI/ML platform powering predictive ETAs, real-time events, and operational intelligence across major QSR, grocery, and retail brands. I identified pre-arrival accuracy as the critical customer retention signal, architected the strategic pivot from pickup logistics to real-time operational intelligence, and led development of ML systems that improved forecast accuracy by 50–70%.

Before Flybuy, I founded Runtriz and led it for 17 years — from zero to serving 30M+ users annually and generating $100M+ in annual client revenue across top global hotels and casinos. I navigated the company through acquisition and led post-acquisition integration into Flybuy's AI and location ecosystem.

I'm also co-founder and CPTO of CommonLight, where I designed and built Atlas — an API-first, continuously verified knowledge graph of community health and social services resources, live in production with county and state-level customers. It exists to fix the "ghost network" problem: directories full of disconnected numbers, closed programs, and outdated eligibility rules that break referrals at the moment people need them most.

These days I work less like a product hire and more like an operating partner. I come into a company and help figure out what to build, build it, and make sure it compounds into the business — not just the roadmap. That's the lens I bring to CommonLight as a co-founder, and to the operators and investors I advise.

I'm a Forbes Technology Council member and write about what happens when AI meets operational complexity. Open to the right full-time product leadership role and select advisory work.

English & Spanish bilingual.

Key Roles

2023–Present

SVP of Product

Radius Networks | Flybuy

2025–Present

Co-Founder & CPTO

CommonLight

2006–2023

CEO & Co-Founder

Runtriz (Acquired by Radius Networks)

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02 — Selected Work

Products that had to work in the real world.

A few projects that show how I think about products, systems, and operations.

Now — Co-Founder & CPTO

CommonLight: Atlas, the Verified Data Layer for Community Health

Live in production · County & state customers · API-first knowledge graph

Community health depends on referrals, and referrals depend on directories that are mostly wrong — the “ghost network” problem that quietly breaks the connection between people in crisis and the services meant to help them. I co-founded CommonLight to fix the data layer underneath it. As CPTO, I designed and built Atlas: an API-first, continuously verified knowledge graph of community health and social services resources, built on HSDS v3.0 and live in production with county and state-level customers. Verification is a system, not a process — a Resource Confidence Score and criticality tiering determine how aggressively each resource gets revalidated, and a cost-gated AI pipeline routes work from rules-based classifiers through self-hosted models up to frontier LLMs only when it earns its place, with AI voice agents handling outbound provider verification. The core constraint I set: CommonLight is infrastructure, not an application.

Co-Founder · Health Infrastructure · Knowledge Graph · AI Verification

Now — Current Engagement

Anuba Technologies: Product & GTM Strategy for Edge AI

Category created · Product portfolio logic · Full GTM system

Anuba builds edge AI for restaurant operations. I named the category — Execution Intelligence — and the “system of action” framing now at the center of the company's public positioning: dashboards tell you what happened; a system of action changes what happens. I architected the product portfolio logic that became the internal source of truth for what ships and why, and built the commercial motion end to end — discovery frameworks, pricing logic, outbound across three buyer altitudes, and the engagement playbook now running against live prospects — plus the claim governance that keeps every external promise honest. Scope grew from positioning consultant to de facto product and commercial strategy lead.

Category Creation · Product Strategy · GTM Systems · Edge AI / QSR

Enterprise & Product Leadership

50–70% forecast accuracy lift · 30,000+ locations

Flybuy ETAi: ETA and Order Pickup Intelligence

Identified pre-arrival accuracy as the critical customer retention signal for Flybuy's enterprise platform. Led the strategic pivot from pickup logistics to predictive operational intelligence, developing ML systems that improved ETA forecast accuracy by 50–70% across major QSR, grocery, and retail brands.

AI / Data · QSR & Grocery · Real-time Systems

New revenue path · Salesforce, Braze & Airship activations

Events Engine: Event-Driven Engagement at Flybuy

Defined and launched Flybuy's Events Engine — a scalable platform enabling real-time data ingestion and activation across marketing and analytics ecosystems. Created a new monetization pathway by turning proprietary location signals into actionable triggers for partners like Salesforce, Braze, and Airship.

Event-Driven · Integrations · Real-time

Wait times down · order throughput up, property-wide

Casino Food & Beverage: Multi-Outlet Order Orchestration

Designed and launched multi-outlet order orchestration for large casino properties — solving the coordination problem between kitchens, runners, and guests across property-wide F&B to reduce wait times and increase order throughput.

Operations · Hospitality · Complex Systems

30M+ users/year · $100M+ client revenue · acquired

Runtriz: Mobile Hospitality Platform

Founded and scaled a mobile hospitality technology company from zero to 30M+ users annually and $100M+ in annual client revenue. Served top global hotels and casinos. Led the company through acquisition by Radius Networks.

Founder · Platform · Hospitality

Independent AI Builds

Projects I've built hands-on to explore what's possible with current AI capabilities.

LLM orchestration · cited, structured intelligence reports

Deep Research: Agentic Market Intelligence for Product Teams

Built an agentic AI research system using LLM orchestration that runs automated web research with source citations, generating structured competitive intelligence reports. A hands-on project demonstrating applied AI product thinking.

Agentic AI · Product Strategy · Research Automation

Human + AI care model · evidence-based guidance

Doula+ Companion: Inclusive AI for Support and Care

Designed a human+AI companion for doulas and families, blending evidence-based care with emotionally aware AI guidance.

AI / Healthcare · Conversational AI · Social Impact

03 — Writing

Notes from where AI meets operational reality.

Essays and articles on product leadership, AI in operations, and building systems that work in the real world.

Feb 11, 2025

Forbes Technology Council

Future-Proofing Restaurants: Tech Strategies That Will Shape Dining in 2025 and Beyond

Strategic technology approaches for restaurant operators navigating digital transformation and customer expectations.

Dec 11, 2024

Forbes Technology Council

CES 2025: 20 Tech Experts Predict Highlights and Trends

Contributing expert predictions on emerging technology trends and highlights from CES 2025.

Nov 7, 2024

Forbes Technology Council

Omnichannel Excellence: Preparing Your Retail Tech for a Successful Holiday Season

How retail brands can leverage technology to deliver seamless experiences during peak shopping periods.

Oct 28, 2024

LinkedIn

Smarter Than Confident: Why the Best AI Analysts Second-Guess Themselves

How AI systems can become more trustworthy by incorporating metacognitive reasoning and acknowledging uncertainty.

Oct 23, 2024

LinkedIn

When Your Data Starts Working for You: The Rise of the Agentic Data Scientist

How agentic AI systems transform business intelligence by enabling data to answer complex questions autonomously.

Oct 21, 2024

LinkedIn

5 Ways Machine Learning Is Quietly Revolutionizing Restaurant & Grocery Operations

Practical ML applications that help operational leaders move from reactive problem-solving to proactive decision-making.

Oct 6, 2024

LinkedIn

Order Accuracy: The Achilles' Heel of Digital Ordering

How order accuracy drives customer trust and retention in QSR and grocery e-commerce, and why precision fulfillment is a competitive advantage.

Aug 7, 2024

Forbes Technology Council

Harnessing Technology in a Phygital World

Bridging digital and physical experiences through strategic technology implementation.

2023

Retail Today Magazine

The Future of Grocery: Unlocking Potential from New Initiatives

Emerging grocery industry innovations including location-enhanced self-service, loyalty programs, and the shift to pickup-centric operations.

05 — Contact

Let's build something.

I'm exploring my next product leadership role and open to select advisory engagements and speaking.